Apple Dives Deeper Into Artificial Intelligence By Acquiring Emotient

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According to a report by the Wall Street Journal, Apple has acquired Emotient, an artificial intelligence startup. The company confirmed the move to the WSJ. The San Diego-based company was founded in 2012 and has raised $8M from investors like Intel Capital and Seth Neiman, and had been tinkering around with products like Google Glass and other wearables. Most recently the company was working with advertisers on how to bake in reaction analysis into their advertising according to the WSJ. AI is hot hot hot with Google and Facebook starting to show off what they've been cooking in their respective research labs. We've reached out to Apple and Emotient for comment and will update if we hear back.