How YPlan is building a $1B business on helping you have fun

http://onvb.co/r1JbZVK
Many companies have tried, and are trying, to remove the friction from the event discovery process. The perennial problem of what to do on any given evening may lead you to any number of sources -- Google, Ticketmaster, Timeout, Eventbrite, or some combination. But one company is setting out to become the automatic go-to for both discovering and buying tickets for events.